7 Ways That Photographers Can Use Artificial Intelligence

Ora Sawyers

Artificial intelligence is changing how people work in multiple industries, and the creative sector is no different. Although photography still requires you to work the camera yourself, you can use this technology to make your workflow more efficient in other areas.

In some cases, AI can also help you prepare for future photoshoots better. Knowing how to use it properly can be difficult if you don’t have prior experience, so we’ll aim to give you a decent level of knowledge today. Keep reading to discover the ways photographers can use AI to their advantage.

1. Organize Photos

An external hard disk drive plugged into a laptop

If you’ve ever taken lots of photos in a single outing, you’ll know just how irritating it can be to organize them. But thankfully, it has become much easier to keep your images grouped together in the way you want.

Many apps have become really good at recognizing people’s faces, for example. Apple Photos is one such example, but you’ll find other options for non-Apple devices as well. On top of that, you can use different tools to categorize your pictures based on where you took them. One example of an app you can use for this is PhotoPrism.

2. Get Suggestions for Photoshoots

Organizing a photoshoot is often just as (if not more) difficult than actually taking the photos. Knowing what you plan to photograph is essential, especially if you’re taking pictures for a client who’s paying you.

ChatGPT can help creators in several ways, and photographers can use it to their advantage as well. Ask the bot to give you ideas for different photography styles in one location, for example. Below, I asked ChatGPT for ideas related to a street-style photoshoot in Helsinki.

A ChatGPT prompt showing users a selection of different street photography ideas

Once you’ve got a basic set of instructions, you can flesh them out however you feel is necessary. And if you need to go back and ask for more ideas, you’ve always got that option. If your aim is to take pictures at your own place, you can try these creative photoshoot ideas at home.

3. Organize Your Workload

Being a photographer is about much more than simply going out with your camera and taking pictures. You will most likely spend just as much time in front of your computer. Organizing your workload is crucial, as you’ll have to edit photos, reach out to clients, manage your social media accounts, and more.

You can use AI to summarize important information within documents you might have, such as footnotes for your photoshoots. Similarly, you can journal your thoughts on a piece of paper and have AI tools bring everything together in an easy-to-read format.

One tool you can use for organizing your workload and summaries is Notion AI—we’ve got a full guide on using Notion AI to improve your productivity. Note, however, that you need to pay to use the feature. You can always use your iPad to speed up your photography workflow if you don’t feel like AI will benefit you in this area.

4. Make Adjustments to Your Photos in Post-Production

Preset suggestions in Adobe Ligthroom

Although artificial intelligence became a huge talking point around the end of 2022 and the beginning of 2023, the reality is that it’s been in the photography space for years. One of the oldest examples of the technology, and one that you’ve probably used, is to make adjustments to images that you’re editing.

Adobe Lightroom has several AI-powered tools that have helped photographers edit their pictures more efficiently. For example, you can use Auto to make adjustments you can then build upon. Moreover, the app can scan your photos in Lightroom CC to recommend presets for your image.

You can also use AI to edit the colors of your images in Photoshop, along with making adjustments to some aspects of your photo’s lighting. On top of that, you’ve got access to AI photo editing software like Luminar Neo. Check out this complete guide to Luminar Neo if you want to learn more.

5. Edit Copy

a Person typing on laptop

Regardless of how much time you spend taking photos, you’ll likely need to perform some kind of writing at one point or another. And if you’re not comfortable with doing so, you might worry about making major errors. This is especially true if you need to write something in a language that isn’t your native language.

Checking for mistakes in your social media posts, articles, emails, and newsletters is critical—but even the most experienced writers sometimes make errors. Instead of relying solely on your own eyes to spot mistakes, you can use AI tools to find discrepancies that you might otherwise have missed.

Grammarly has several benefits for content writers, and you might find it equally useful as a photographer. The app can detect spelling and grammatical mistakes in multiple forms of English, including both UK and US English. On top of that, you can use a web extension to catch misspelled words in your browser as you type.

6. Generate Photography Client Shortlists

A list of brand suggestions mentioned in ChatGPT

As a photographer, it helps to have a list of your dream clients. Doing so will give you something to work toward, and you’ll find it easier to stay on track when reaching out to others in your niche. If you’re in your early days as a professional photographer, you might know the style you want to pursue, but not necessarily the brands that would be interesting to work with.

With AI, you can create prompts to generate shortlists for clients that fit the parameters you’re looking for. Once you’ve got some in mind, you can make a note of them and seek brands with similar aesthetics and values. One way to do this is by typing the name of your dream clients and searching for “alternatives” if you aren’t yet at the level where they’ll hire you.

7. Come Up With Social Media Content Ideas

image showing social media platforms on a phone screen

Although you can be a photographer without social media, having some kind of presence on one or two platforms can help others discover your work more easily. But as anyone who’s spent a lot of time developing content for social media can tell you, it’s sometimes difficult to continuously produce engaging posts.

If you’re stuck for ideas, consider using AI to generate a framework for your copy. You can use ChatGPT for this. You can also ask for possible ideas if you wish to experiment with multimedia content.

Key Takeaways

  • Use AI to organize your photos and make your workflow more efficient. Apps like Apple Photos and PhotoPrism can help you group and categorize your images easily.
  • Get suggestions for photoshoots using AI. ChatGPT can provide ideas for different photography styles in specific locations, making it easier to plan your shoots.
  • Organize your workload with AI tools like Notion AI. Summarize important information, journal your thoughts, and improve productivity in managing your photography business.

Simplify Your Photography Workflow With AI

Artificial intelligence is still in its infancy, but the technology has numerous interesting opportunities for photographers who are willing to learn how to use it. You can use AI to organize your photos, along with making your workload easier to manage.

AI is also helpful for developing photoshoot ideas, organizing your social media copy, and much more.

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